April 2022 / 400 posts found
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey, helping to nurture leads and prospects toward a purchase decision. In this post, we’ll go over what a content map is […]
Proven Ways To Improve Organic Marketing Workflow Efficiency via @sejournal, @zackkadish
SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To Improve Organic Marketing Workflow Efficiency appeared first on Search Engine Journal.
Google Analytics 4 FAQs: Stay Calm & Keep Tracking via @sejournal, @KayleLarkin
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm & Keep Tracking appeared first on Search Engine Journal.
13 Social Media Calendars, Tools, & Templates to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. With so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on […]
How To Improve Your Emails With a Handwritten Signature
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too. We’ll show you how you can create a handwritten signature for your emails to give them an extra human touch. Why You Need a Signature Of the billions of emails sent and […]
There’s A New Way To Create Custom Columns In Google Ads via @sejournal, @brookeosmundson
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To Create Custom Columns In Google Ads appeared first on Search Engine Journal.
SERP Trends & Top Keyword Data By Industry [Webinar] via @sejournal, @hethr_campbell
Do you know which search trends and keywords to focus on this year? Help your business rise above the rest. Register for our upcoming webinar. The post SERP Trends & Top Keyword Data By Industry [Webinar] appeared first on Search Engine Journal.
Coinbase NFT Officially Launches Marketplace Beta
Big news in the NFT space today (April 20) as Coinbase announced the beta testing launch of its long-awaited NFT platform. Having opened up an early access waitlist back in October alongside the initial announcement of Coinbase NFT, the crypto-exchange giant will now allow a select number of beta testers into its new marketplace. Although beta testing may be open, the team behind Coinbase’s new NFT marketplace announced via Twitter that they would be starting at the top of their waitlist and expanding access over time. They also made clear that the select few who do receive early access will […]
A Complete and Simple Guide to the Top NFT Blockchains
When it comes to NFTs, the Ethereum blockchain is king. Considered by many to be the one-stop shop for NFTs, over the past year it has quickly become the most talked about – and at times the most trafficked – blockchain in existence. Yet, numerous other blockchains have been becoming increasingly popular within the NFT space. Considering the high transaction costs and environmental impact that the Ethereum blockchain presents, crypto-artists and NFT enthusiasts have continued to seek out new places to mint and trade NFTs. But there are several things to consider when choosing what blockchain to mint on. Some […]
How Will Businesses Really Use Web3? Organizational Culture in the Metaverse
Business has not been “as usual” for the past few years now. The pandemic drastically changed the way many of us participate in our workplaces and has effectively reshaped the entire U.S. job market. The fact is, the vast majority of employees who can do their jobs from home are doing so. And in lew of face-to-face meetings, virtual offices are quickly gaining popularity. But we’re not just talking about video calls and Zoom happy hours. Metaverse jobs are here – from software engineering roles to making sandwiches at a metaverse Subway. Even established, non-digitally native businesses are looking to […]