April 2022 / 400 posts found
Plot Twist Story Prompts: Triggered Memory
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, Second Life, here. Plot Twist Story Prompts: Triggered Memory For today’s prompt, have a character’s memory get triggered by someone or something. This could be a huge blocked memory or just one of those things the character had forgotten but now it […]
The Moral Universe: The Importance of Morals in Storytelling
When I was a performer with the improvisational comedy group The First Amendment, we used to do an improv form called One Word Story, in which we told an improvised story one word at a time—that is, each cast member only got to say one word at a time. The stories could (and did) go horribly wrong, and often were very silly—but we could always pull it out in the end by saying, “The moral of the story is…” and then sum up the proceedings with some equally ridiculous moral (something like, “Always wear your galoshes during safe sex”). (Carole […]
Google Ads Experiencing Latency Issues via @sejournal, @brookeosmundson
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime. The post Google Ads Experiencing Latency Issues appeared first on Search Engine Journal.
New Google Attribute Helps Businesses Promote Sustainability via @sejournal, @sejournal
Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine Journal.
10 Best Ecard Makers to Show Your Customers You Care
According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for […]
Laila Ibrahim: On Characters Throughout Decades
Laila Ibrahim is the bestselling author of Golden Poppies, Paper Wife, Mustard Seed, and Yellow Crocus. She spent much of her career as a preschool director, a birth doula, and a religious educator. That work, coupled with her education in developmental psychology and attachment theory, provided ample fodder for her novels. She’s a devout Unitarian Universalist, determined to do her part to add a little more love and justice to our beautiful and painful world. She lives with her wonderful wife, Rinda, and two other families in a small co-housing community in Berkeley, California. Her young adult children are her […]
Premade Book Covers: Pros, Cons, and Where to Find Them
If you’re a self-published author, you’re probably already familiar with how hard it is to produce a book. Traditionally published authors get free edits, cover designs, formatting, and printing, but self-published authors have to manage production by themselves. This isn’t as bad as it sounds—being able to do everything on your own means you get a lot more creative control over your final product than you might if you published traditionally. But it does mean you have to take every aspect of your book’s production into account. And one of the most important aspects of your book’s production is the […]
Google Multisearch: A New Way To Search With Text & Images via @sejournal, @MattGSouthern
Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.
Getting Started With GA4: These 4 Tips Will Get You Up & Running via @sejournal, @KayleLarkin
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The post Getting Started With GA4: These 4 Tips Will Get You Up & Running appeared first on Search Engine Journal.
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let’s dive into how to […]