July 2022 / 348 posts found
Bulk Loading Performance Tests With PageSpeed Insights API & Python via @sejournal, @KorayGubur
See how Google perceives your page performance with bulk page speed tests using the Page Speed Insights API and this Python script. The post Bulk Loading Performance Tests With PageSpeed Insights API & Python appeared first on Search Engine Journal.
Blogging Time Management: How to Blog When You Have No Time
Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as […]
The Ultimate Guide to Storytelling
Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling is a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing […]
15 Project Management Tools For SEO Professionals via @sejournal, @BrianFr07823616
It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive. The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal.
SEO Tips For Expanding Into German-Speaking Markets via @sejournal, @adrianakstein
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal.
What Is Localism and How Does it Relate to Local SEO?
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. I’ve heard European social commentators say that you can’t publish books in America with the word “virtue” in their titles, but when an independent business owner opens their doors, it instigates a true virtuous cycle. When marketers have the honor of entering that cycle, we’re participating in something even more important than […]
The Ultimate Guide to Content Creation
Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In other words, if you’re not creating content, then you’re behind the curve. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re […]
The Beginner’s Guide to the Competitive Matrix [Template]
Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you’re looking to start your own business, you need to do the same thing. Luckily, there’s a methodical way to do that: by conducting a competitive analysis and creating a competitive matrix. A competitive matrix will help you identify your competitors and lay out their products, sales, and marketing strategies in a visual format. By doing this, you’ll learn where you’re positioned in the market, how to differentiate yourself from your competition, and how to improve upon your […]
Fine Jewelry Maker Launches Non-Fungible Securities Platform
Crypto’s most recent bear market has people in the NFT space understandably a bit on edge, to put it mildly. But, while creators, investors, and project developers wrestle with these anxieties, those outside of the Web3 world are becoming even more skeptical of all things crypto-related. Even in the best of times, cryptocurrencies have held a reputation for being unstable. The advent of things like stablecoins — cryptocurrencies tied to an underlying asset like a national currency — have done their part in bringing some stability to some tokens some of the time, but the issue remains. One of the […]
Sports Illustrated and OneOf Unite to Bring Muhammad Ali NFTs to Life
Athletes, musicians, and other public figures are commonly said to be “the greatest of all time.” The designation is used fairly casually nowadays, despite very few people actually deserving the title. However, when it comes to legendary boxer and US Gold Medalist Muhammad Ali, the honor is 100 percent deserved. Perhaps the most influential athlete and humanitarian of the 20th century, Ali is responsible for some of the most memorable and iconic moments in sports and civil rights history. He received the Presidential Medal of Freedom, won the Amnesty International Lifetime Achievement Award, was Sports Illustrated’s “Sportsman of the Century,” […]