September 2022 / 312 posts found
What Is Programmatic Advertising? How Does It Work? via @sejournal, @brookeosmundson
Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage. The post What Is Programmatic Advertising? How Does It Work? appeared first on Search Engine Journal.
The 12 Best Cover Letter Examples: What They Got Right
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn’t mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because […]
12 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your competition in the hiring process, as well as feel entirely confident in your ability to perform in your social media role, you’ll want to take a social media course. In this blog post, we’ll cover some of the best social media marketing courses that are […]
Reciprocal Links: Do They Help Or Hurt Your SEO? via @sejournal, @JuliaEMcCoy
Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO? appeared first on Search Engine Journal.
How To Stand Out In Search & Leadership: Advice From Schema App’s CEO via @sejournal, @beacarlota17
What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org. Adding this to your site makes it easier for search engines to understand your content. But it can be intimidating to learn a new language, let alone do a schema markup. That’s why Martha and her husband, Mark van Berkel, started the Schema App: a tool that takes […]
How to Do Better, Lazier Keyword Research
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to prioritize, to forecast the results of their activities, to appraise possible opportunities for expansion, and of course to write title tags, brief copywriters, or engage in other tactical activity. The point is, if you paid a non-SEO consultant — perhaps a management consultant — for […]
NFT micro-philanthropy gives a new voice to the opera
An opera-centric DAO is using NFTs to open up new funding avenues to classical musicians outside of the limiting legacy institutions.
Soulbound tokens play a big part in this new metaverse, which plans to give users citizenship
This new metaverse platform has a technological edge that sets it apart from rivals — and it’s a futuristic concept that Vitalik Buterin himself is excited about.
Brazilian SEC seeks to change its role in cryptocurrency regulation
Resistant to overseeing the space in the past, the agency said it now plans to work on the definition of virtual assets.
NFT Steez and Lukso co-founder explore the implications of digital self-sovereignty in Web3
NFT Steez chats with Lukso co-founder Marjorie Hernandez about how Universal Profiles onboard and empower users with digital self-sovereignty