December 2023 / 182 posts found
Blogging Statistics — 31 Stats You Need to Know in 2024
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back. Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and […]
Top 14 SEO Podcasts For 2023 (Festive Flashback) via @sejournal, @martinibuster
Stay ahead in the ever-evolving world of SEO with podcasts covering search marketing news, strategies, and career growth. The post Top 14 SEO Podcasts For 2023 (Festive Flashback) appeared first on Search Engine Journal.
Google Search Overwhelmed By Massive Spam Attack via @sejournal, @martinibuster
Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam Attack appeared first on Search Engine Journal.
How to Run Google Ads: A Guide to Setting Up Your First Campaign
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, from creating your account to launching your first campaign. Of course, PPC is just one part of an effective marketing strategy. And remember: Your competitors are likely buying ads for the same search terms and keywords you’ll be targeting, so standing out from the crowd […]
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile. In this post, I’ll walk you through everything you need to know about PPC keyword […]
Google Responds To Accusations Of “Stealing” Publisher’s Content via @sejournal, @martinibuster
Google offered a surprising response to accusations of “stealing” content for rich results including for branded searches The post Google Responds To Accusations Of “Stealing” Publisher’s Content appeared first on Search Engine Journal.
Scalable AI Tools For SEO: A Quick Guide For 2024 via @sejournal, @kristileilani
Discover the best AI tools for SEO in 2024, with free AI chatbots, affordable AI tools, and scalable AI solutions for marketing agencies and enterprises. The post Scalable AI Tools For SEO: A Quick Guide For 2024 appeared first on Search Engine Journal.
Content Planning and Budgets: Getting Ready for the Year Ahead
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
2 New SERP Features That Are Bad News For Publishers via @sejournal, @AlliBerry3
Avoid losing organic visibility for your key queries – here’s what you need to know to remain competitive keeping Google’s reviews system update in mind. The post 2 New SERP Features That Are Bad News For Publishers appeared first on Search Engine Journal.
New Google Labs Design Includes AI Tools For Search & Creativity via @sejournal, @kristileilani
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work. The post New Google Labs Design Includes AI Tools For Search & Creativity appeared first on Search Engine Journal.