December 2023 / 182 posts found
Headless SEO: 8 Essential Steps For Your Technical Implementation via @sejournal, @LidiaInfanteM
Discover the SEO advantages of a headless CMS and prepare for the future of content management and SEO integration with 8 tips. The post Headless SEO: 8 Essential Steps For Your Technical Implementation appeared first on Search Engine Journal.
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities via @sejournal, @martinibuster
Researchers uncover data leaks, data collection consent enabled by default and security vulnerabilities in Google Tag Manager The post Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities appeared first on Search Engine Journal.
What’s Google Sandbox? Everything You Need to Know
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.” In other words, just like you wouldn’t take advice from a toddler too seriously, Google may not trust you […]
Our Favorite Marketing Campaigns of 2023
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. Check out the full run-down below. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros. and Mattel teamed up to execute one of the most […]
Google Answers If Double Slash In URL Has SEO Impact via @sejournal, @martinibuster
Google’s Gary Illyes answers the question about the potential SEO impact of a double forward slash error in the URL The post Google Answers If Double Slash In URL Has SEO Impact appeared first on Search Engine Journal.
WordPress Shares Core Web Vitals In 2023 And Impact On Web via @sejournal, @kristileilani
Explore the significant improvements in WordPress Core Web Vitals for 2023, including mobile and desktop passing rates, and how it impacts the web. The post WordPress Shares Core Web Vitals In 2023 And Impact On Web appeared first on Search Engine Journal.
7 Expert & Data-Backed Trend Predictions for 2024
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow. Source: Google Trends, six-month rolling average Games like badminton, racquetball, croquet, and spikeball will see increased popularity through activity bars, facilities, and clubs. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip […]
User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend via @sejournal, @hethr_campbell
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: Why leveraging first-party data rather than third-party data is key for […]
Google Updates Spam And Ranking Systems Guidance via @sejournal, @martinibuster
Google updated their guidance to clarify demotions based on non-consensual explicit imagery. The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.