Digital Marketing / 281 posts found
B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch […]
Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?
Fundamentally by its very nature, there will always be a single truly best answer to any question. So how is best-answer B2B marketing content any different in 2022 than it’s previously been? Providing that best solution — or to use the term our CEO and co-founder Lee Odden has been using since at least 2011 — being the best answer, may indeed be a singular solution, however the effort that B2B marketers need to make in 2022 to achieve it has changed in several important ways. Let’s take a look at the key ways that being the best answer in […]
Designing Websites for Clients? Here’s Your Toolkit
When it comes to building, maintaining and promoting a website, there’s an arsenal of tools available to creatives. Finding the right tools, however, is another story. It can often be a case of trial and error until you discover tools that meet your business and client needs. In this article, we’ll look at 4 crucial … The post Designing Websites for Clients? Here’s Your Toolkit appeared first on Digital Agency Network.
The Best NFT Marketing Agencies All Around The World
NFT marketing agencies help you to get your NFT projects discovered. This way, you can reach out to large audiences and drive more revenue. In recent months, the current volume of NFTs on the marketplace and their pricing have risen tremendously. They hit the industry hard and are prone to change the game. So, how … The post The Best NFT Marketing Agencies All Around The World appeared first on Digital Agency Network.
Best Marketing Agencies for Fintech Companies
Fintech marketing agencies get you to the next level of advertising. They help you promote your business strategically. With their assistance, you may achieve your digital marketing goals easier. According to a survey, 64% of customers worldwide have already utilized one or more fintech apps. So, this rapid-developing fintech industry is large and competitive. You … The post Best Marketing Agencies for Fintech Companies appeared first on Digital Agency Network.
Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day
It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022. The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world of opportunities to engage buyers in more meaningful ways. When starting out in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I’ve definitely caught the love bug for business to business marketing. […]
The Future of Digital Agencies
No one could foresee what 2020 brought to us. This includes businesses and their future too. It allowed people to spend a lot more of their time on the internet. And now as the change has already begun, digital marketing agencies have to keep up with it. Brands are now looking forward to boosting their … The post The Future of Digital Agencies appeared first on Digital Agency Network.
Five Reasons Why Mobile Apps Fail and How to Avoid Them
We all know what app failure means. Perhaps the most telling statistic regarding app success points to its rarity. A recent study shows that 0.5% of consumer apps and 13% of business apps are successful. So does this mean starting an app for your business is a futile exercise? Not really. Apps are the primary … The post Five Reasons Why Mobile Apps Fail and How to Avoid Them appeared first on Digital Agency Network.
B2B Marketing News: Top B2B Social Networks, Marketing Trust Drivers Study, Twitter’s Article Plans, & How B2B Communication Is Changing
Traditional B2B Sales and Marketing Are Becoming Obsolete Some 43 percent of B2B buyers have said that they would like a buying experience without a sales representative, with higher rates among Millennials, and The Harvard Business Review examines the rise of all-digital B2B buying and takes a look at some of today’s out-of-sync interaction preferences. Harvard Business Review 4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey) 53 percent of Millennial professionals have said they prefer email communication over conversations, while 54 percent felt that email could cause miscommunication — two of several findings of interest to B2B […]