Internet Marketing / 3298 posts found
Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a […]
How to Use Wistia: A Step-by-Step Guide
If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you’ll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let’s dive in! Where You Should be […]
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies. Table of Contents How many people use Google? How many Google searches per day? Top Google Search Statistics 2023 How To Find Trending Searches Google’s nearest competitor, Bing, only holds 2.9% of market share, while Yahoo accounts for 1.1%. The […]
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take a lot of time. In this post, I will show you a great way by which you can leverage the power of GA4 to enhance your reporting by using custom reports. What is the need for Custom Reports? Don’t get me wrong, the standard reports […]
How to Write the Perfect Project Manager Resume
Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers. Whether you’re a seasoned or entry-level project management professional, this guide will help you create an outstanding resume that lands your dream role. Let’s get started. How to Write a Project Manager Resume That Gets You Hired Project Manager Resume Examples How to Write a Project Manager […]
The Key to Improving the Economy? Marketing to Women
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy Major publications have attributed this renaissance (pun intended) of female consumer […]
How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. Get instant access to our free meeting scheduling software. No more wasting time with back-and-forth emails or setting up calendar invites. Unless you somehow magically know what type of calendar your target audience uses, your best bet is to include all three major […]
8+ Presentation Skills Every Marketer Needs
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve. We’ll explore eight essential presentation skills that allow you to stand out, tips for leveling up, and examples of some of our favorite presentations. Let’s dive in. What are presentation skills? 8 Effective Presentation Skills How to Improve Your Presentation Skills […]
Internet Slang: 81 Terms To Know About
Internet slang spreads like wildfire and sometimes seems to come out of nowhere. Some are short-lived, some are used in niche communities, but some go so far as to be included in dictionaries. Whether you spend time online as a casual user or a marketer enacting a social media strategy, you want to know what different slang and abbreviations mean. In this post, we’ll discuss how internet slang originates and spreads, define 81 slang words you might come across, and outline what it takes for slang to be added to our dictionaries. Table of Contents Is the internet to Blame? […]
3 Facets of Inbound Marketing Won’t Be the Same After AI: Here’s Why
Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But what about a world in which people don’t turn to your brand anymore to find content … They turn to AI? The marketing industry is changing rapidly as a result of AI, and with any change, it’s normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world? Inbound marketing isn’t going anywhere, but […]