PPC / 306 posts found

Microsoft Advertising Announces Policy Updates via @sejournal, @MattGSouthern

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Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.

Search And Repeat Business: Do You Need To Advertise To The Loyal? via @sejournal, @jonkagan

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Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.

Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern

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Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.

Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling via @sejournal, @brookeosmundson

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A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling appeared first on Search Engine Journal.

Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern

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In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.

Google Ads To Update Trademark Policy Worldwide via @sejournal, @brookeosmundson

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Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected. The post Google Ads To Update Trademark Policy Worldwide appeared first on Search Engine Journal.

Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View via @sejournal, @MattGSouthern

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Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights. The post Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View appeared first on Search Engine Journal.

How To Start Optimizing Your Offline Conversions With Google Ads [Webinar] via @sejournal, @hethr_campbell

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Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google Ads [Webinar] appeared first on Search Engine Journal.

Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety via @sejournal, @MattGSouthern

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Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety appeared first on Search Engine Journal.

Microsoft Store Ads Go Global & New Features Revealed via @sejournal, @MattGSouthern

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Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach. The post Microsoft Store Ads Go Global & New Features Revealed appeared first on Search Engine Journal.
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