Creative Data Networks
Bring Outdoors Inside
Introduction Science finally catches up with what we knew by instinct. Having spent more time outdoors than in, I can testify to the benefits of being outside. My therapist recently pointed out that most of my photo albums that showed me smiling as I was growing up were taken outdoors. My inside face was usually solemn and subdued. In nature or outside, you feel better, have more energy, burn more calories (ever wonder why you’re hungrier when you’re outdoors?), get sunshine (your body converts to Vitamin D), smile more and generally stay more focused. Within the past year scientific tests […]
Beyond YouTube Video Marketing
This article looks at the current state of Online Video Marketing. This is often mentioned as the second among the top 3 types of digital and internet marketing. And in practice videos and video advertising have branched out beyond YouTube. You will see video ads now on almost every major social media platform. More that three-fourths of marketers expect to increase their use of online video ads in 2022. According to this recent study by Kantar, video ads ranked the highest among all online tactics for the percentage of marketers planning to increase spending. Over three-fourths of senior marketers plan […]
Flashes of Brilliance
(Helicoptors landing at night in the desert generating St. Elmo’s Fire) We know a lot more now about St Elmo’s fire than the ancient sailors who named the phenomenon. According to the American Heritage Dictionary St Elmo’s Fire is “A visible and sometimes audible electric discharge projecting from a pointed object, such as the mast of a ship or the wing of an airplane, during an electrical storm. First identified as an electrical phenomenon by Benjamin Franklin in 1749, St. Elmo’s fire is a bluish-white plasma caused by the release of electrons in a strong electric field (200 or […]
94 Your Story Writing Prompts
For as long as I can remember, one of our guiding principles on the Writer’s Digest team has been that we’re writers helping other writers. As such, we love features that allow us to interact with other writers in their element. That’s what inspired one of our most popular features: Your Story. The idea behind Your Story is simple. We provide a prompt; several writers write a short story based off the prompt; and then, a winner is chosen (and published in Writer’s Digest magazine) from among the entries. (100 Creative Writing Prompts for Writers.) “I’m guessing the first one […]
Short Film Goals, Writing the Cinematic Experience on the Page and Sundance Film Festival 2022 (From Script)
In this week’s round up brought to us by Script magazine, set your creative goals with a monthly guide to write and produce your short film, provided by Script contributor Rebecca Norris Resnick. Plus, an exclusive interview with Academy Award-winning screenwriter William Monahan about his new film The Tender Bar, a Sundance Film Festival 2022 day one recap, and so much more! Tandem Writing on the Open Road Chicago-based writers Rocco Cataldo and Amy Guth discuss how they collaborated on their script, Open Road, which recently earned Best Screenplay honors at the 2021 Los Angeles TV, Script & Film Festival. […]
10 Creative Whitepaper Ideas To Score Big With Your B2B Audience via @sejournal, @alexanderkesler
Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.
Getting Started In International SEO: A Quick Reference Guide via @sejournal, @motokohunt
Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.
Which Social Media Metrics Are Marketers Tracking? [New Research]
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics that are essential to track, so you don’t miss out on important numbers that can help you later. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Social Media Metrics are […]
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data
Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people in the United States […]
Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results
Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters. Increasing marketing impact: […]