Creative Data Networks
7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Protect the Hours of Operation on Your GBP from Unwanted Google Edits
Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning the chances are strong that you or one or more of your clients could experience these edits. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to be on top of this announcement and proactively […]
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic […]
How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as “minted,” it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million […]
With NFTs Any Type of IP Can Be Monetized
The NFT ecosystem has come a long way in the last two years. From being a niche internet microcosm to becoming a multi-billion-dollar industry, if one thing has become clear recently, it’s that NFTs are going to have a major impact on society for at least the next few years. Just as the market has changed since Beeple made international headlines with his $69 million Christie’s auction, so too have the diverse ways that NFTs are being used to monetize intellectual property (IP). Although digital art has always been at the core of the NFT space, music, sports memorabilia, and […]
Elon Musk swaps Twitter avatar for a horde of Bored Apes, BAYC floor price surges 10 ETH
The development has caused a stir in the NFT community, with some saying Elon Musk made a collage of bored apes on his avatar to troll NFT owners.
The creator economy will explode in the Metaverse, but not under Big Tech’s regime
Independent creators and artists should feel empowered by decentralization and not play by Big Tech’s rules, especially in the Metaverse.
Top Creator Economy & Video Ads Insights From IAB NewFronts via @sejournal, @gregjarboe
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy & Video Ads Insights From IAB NewFronts appeared first on Search Engine Journal.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads via @sejournal, @closedloop
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal.
Performance Max Campaigns Driving Growth In Google Ads Revenue via @sejournal, @brookeosmundson
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal.