Creative Data Networks
What is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works, review some stats, and see some brand examples. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. Think about the last campaign you saw from one of your […]
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and working with a huge range of brands over the last four years, I’ve realized that we wear many, many different hats. For some of our clients, we are their link building agency. We achieve specific links that adhere to specific criteria to support SEO objectives. […]
Ron Franscell: On the Secret to His Writing Success
Ron Franscell is the acclaimed author of 18 books and has been hailed as one of America’s most respected narrative nonfiction writers. Although he has covered war and natural disasters abroad as a journalist, he authored the international true-crime bestsellers The Darkest Night and the 2017 Edgar finalist Morgue: A Life in Death. His debut book Angel Fire—a USA Today bestselling literary novel about two brothers’ necessary relationship and the wounds of war—was listed by the San Francisco Chronicle among the 100 Best Novels of the 20th Century West. Find him on Twitter and Facebook. Ron Franscell Photo by Ashley […]
Should I Create A Landing Page For Each URL & Link To My Main Site? via @sejournal, @tonynwright
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing Page For Each URL & Link To My Main Site? appeared first on Search Engine Journal.
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? via @sejournal, @SEOKristal
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.
3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and […]
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the […]
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] via @sejournal, @brookeosmundson
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on Search Engine Journal.
Google Ads Updates Destination Requirements Policy via @sejournal, @brookeosmundson
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared first on Search Engine Journal.