Creative Data Networks
New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts
In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead? Google’s recent search updates — and its plans for the year ahead — offer B2B marketers new opportunities and challenges. Here’s a look at five changes, and how they can help improve your B2B marketing efforts in 2022. 1 — Google & The Cyclical Nature of Content Delivery Evolution Gary Illyes, webmaster trends analyst at Google, recently joined fellow Google associates John […]
The Four Doorways Into Story and How to Use Them to Create a Bestselling Novel
What is your favorite part of a fictional book? What part of a good book do you remember long after you’ve finished reading it? What is the most important part of a book to you? The way we answer these questions as readers often has a major influence on how we write, whether we realize it or not. (How to Love Writing a Book) Librarian Nancy Pearl has a theory she calls the Four Doorways, which states that, for readers, there are four main doorways into fiction. These doorways are story, character, setting, and language, and which one you enjoy […]
2022 February Flash Fiction Challenge: Day 2
I hope you had a great first day of this challenge. If you missed it, no worries; it’s still easy to catch up! If you did write yesterday, let’s do it again! For today’s prompt, I’m thinking about things that end where they began. For this reason, let’s go ahead and write something circular! Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash […]
How To Get More Leads In 2022 Using Webinars via @sejournal, @bigmarker
Are you generating leads at your highest potential? 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. The post How To Get More Leads In 2022 Using Webinars appeared first on Search Engine Journal.
Get To Know Botify: A Sneak Peek Inside With CEO Adrien Menard via @sejournal, @mirandalmwrites
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience – where are they headed and what are they looking for in new SEO talent to help get them there? I had a chance to chat recently with Botify’s CEO, Adrien Menard. Read on for his take on the most pressing challenges and opportunities in enterprise SEO, what’s new with his brand and tool, what Botify is looking for in new SEO hires, and more. What Are The Greatest Analytics […]
Everything You Need To Know About Performance Appraisals
As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. In this post, learn how a performance appraisal will help you give employees direction, the different types of performance appraisals, and example comments to include when you schedule those 1:1 sessions. Businesses use performance appraisals to understand employee progress, give raises or promotions, create paths for further development, or, sometimes, discuss terminations. These appraisals typically happen multiple times per year at […]
How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so you can learn why Instagram is the top social media platform for engagement today. It’s hard to remember a time before Instagram. At one time, “Do it for the ‘gram” was a common saying, which meant, essentially, “Do something so we can take a picture […]
Jessica Pryde: On Representation in Romance
Jessica Pryde is a Contributing Editor for Book Riot, where she is the co-host of the “When In Romance” podcast, and writes about bookish things of all kinds. Having earned an AB in the Interdisciplinary Project in the Humanities at Washington University in St. Louis and her MLIS at San Jose State University, she is now a librarian for a public library system in Southern Arizona, where she lives with her husband and an ever-growing collection of Funko!Pops. Black Loves Matter is her first book. Find her on Twitter, Facebook, and Instagram. Jessica Pryde © James Galloway-Reed In this post, […]
5 Keys to Writing a Slow Burn Romance
Anyone who really knows me would happily tell you that patience is not a virtue I possess. (What Writers Should Know About High-End Weddings) And yet, patience is key when writing a slow burn romance, because it’s not just the reader waiting to get to “the good parts,” but the writer as well. You have to lay the foundation, create the tension, and amp up the angst, so that by the time your couple finally gives in, all the pining pays off. Here are a few tips to make that slow burn flame hot hot hot: 1. Build the tension. […]
Google Says Emojis Won’t Hurt Or Help SEO via @sejournal, @MattGSouthern
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or Help SEO appeared first on Search Engine Journal.