Content Marketing / 129 posts found
Fast-Forward: 4 Business Problems Solved by B2B Content Marketing
For B2B business, the pandemic was a magnifying glass pointing out the cracks in systems. We discovered just how fast digital transformation can be when our livelihoods are on the line. We found that global supply chains aren’t as resilient as we thought. We found that remote work is far more viable an option than we’d been led to believe. None of these realizations were brand new — we were just able to see them clearly for the first time. The same is true of B2B buyer behavior. When we talk about how the pandemic changed B2B sales and marketing, […]
Why Video is the Future of Content Marketing?
From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase sales. And with people consuming 18 hours of video online on average per week, up … The post Why Video is the Future of Content Marketing? appeared first on Digital Agency Network.
What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? appeared first on Search Engine Journal.
8 Fun & Engaging Content Marketing Trends In Hospitality via @sejournal, @ADiSilvestro
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun & Engaging Content Marketing Trends In Hospitality appeared first on Search Engine Journal.
5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work
B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it right now!), so instead we’ve got to figure out: Why are decision makers tuning out content? How can we keep them from tuning out ours? Why isn’t B2B content resonating? LinkedIn-Edelman helped answer this first question in their 2021 B2B Thought Leadership Impact Study. Their conclusions aren’t really all that surprising. Decision makers can really appreciate good thought leadership content […]
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns via @sejournal, @JuliaEMcCoy
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.
8 Free Courses For Writers & Content Marketers via @sejournal, @ADiSilvestro
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.
Perfectly Optimized Content From Start to Finish [Ebook] via @sejournal, @duchessjenm
In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start to Finish [Ebook] appeared first on Search Engine Journal.
10 Key Client Questions To Inform Exceptional Quality Content via @sejournal, @JuliaEMcCoy
Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal.
5 Types of Visuals You Need in Your Content Marketing Strategy
Using visuals in your content marketing strategy is a no-brainer in 2022. The results of a survey conducted by Venngage show that, in 2021, 48.2% of all published content included visuals. Moreover, as many as 64% of marketers stated that visuals were either essential or very important for achieving their goals. 5 Types of Visuals … The post 5 Types of Visuals You Need in Your Content Marketing Strategy appeared first on Digital Agency Network.