Content Marketing / 125 posts found

5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work

B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it right now!), so instead we’ve got to figure out: Why are decision makers tuning out content? How can we keep them from tuning out ours? Why isn’t B2B content resonating? LinkedIn-Edelman helped answer this first question in their 2021 B2B Thought Leadership Impact Study. Their conclusions aren’t really all that surprising. Decision makers can really appreciate good thought leadership content […]

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns via @sejournal, @JuliaEMcCoy

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What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.

8 Free Courses For Writers & Content Marketers via @sejournal, @ADiSilvestro

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Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.

Perfectly Optimized Content From Start to Finish [Ebook] via @sejournal, @duchessjenm

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In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start to Finish [Ebook] appeared first on Search Engine Journal.

10 Key Client Questions To Inform Exceptional Quality Content via @sejournal, @JuliaEMcCoy

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Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal.

5 Types of Visuals You Need in Your Content Marketing Strategy

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Using visuals in your content marketing strategy is a no-brainer in 2022. The results of a survey conducted by Venngage show that, in 2021, 48.2% of all published content included visuals. Moreover, as many as 64% of marketers stated that visuals were either essential or very important for achieving their goals. 5 Types of Visuals … The post 5 Types of Visuals You Need in Your Content Marketing Strategy appeared first on Digital Agency Network.

SEO For Membership Sites: Getting Around The Paywall via @sejournal, @ChuckPrice518

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Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it’s possible for paywalled content to rank in organic search. The post SEO For Membership Sites: Getting Around The Paywall appeared first on Search Engine Journal.

6 Major Changes To Content Marketing In 2022 [Report Recap] via @sejournal, @semrush

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1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

To Gate or Not to Gate? Changing Trends in B2B Marketing

Q: How many lead gen marketers does it take to change a lightbulb? A: Please fill out the form below and we will email you the punchline. The great gate debate continues to rage throughout the B2B marketing world. What once was a landscape full of sparse landing pages with lead gen forms has become an ocean of content. But still, there’s little consensus about how to get the most value out of what we marketers create. Does ungating content devalue it? Does gating content make it inaccessible to the audience you’re most trying to reach? We all agree that […]

7 Ways To Use Semantic SEO For Higher Rankings via @sejournal, @madmanick

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Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For Higher Rankings appeared first on Search Engine Journal.
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