Digital Advertising / 71 posts found
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani
Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.
Google Updating Cryptocurrency Advertising Policy For 2024 via @sejournal, @martinibuster
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024 The post Google Updating Cryptocurrency Advertising Policy For 2024 appeared first on Search Engine Journal.
New Microsoft Tool Aims To Help You Maximize Ad Earnings via @sejournal, @MattGSouthern
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams. The post New Microsoft Tool Aims To Help You Maximize Ad Earnings appeared first on Search Engine Journal.
39 Emotions Digital Marketers Can Use In Advertising via @sejournal, @gregjarboe
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.” The post 39 Emotions Digital Marketers Can Use In Advertising appeared first on Search Engine Journal.
Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success via @sejournal, @hethr_campbell
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now. The post Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success appeared first on Search Engine Journal.
Google’s Plan For Ad Targeting Without Third-Party Cookies via @sejournal, @MattGSouthern
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. The post Google’s Plan For Ad Targeting Without Third-Party Cookies appeared first on Search Engine Journal.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer via @sejournal, @adsliaison
As AI advances, digital marketers are rethinking old processes to improve ROI. The post Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer appeared first on Search Engine Journal.
Remarketing Vs. Retargeting: Are They The Same Thing? via @sejournal, @SusanEDub
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising. The post Remarketing Vs. Retargeting: Are They The Same Thing? appeared first on Search Engine Journal.
Microsoft Announces pubCenter For Website Monetization via @sejournal, @brookeosmundson
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution. The post Microsoft Announces pubCenter For Website Monetization appeared first on Search Engine Journal.
Live Blog: Google Parent Alphabet Reports Q3 Earnings via @sejournal, @MattGSouthern
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.