Digital Advertising / 74 posts found
Remarketing Vs. Retargeting: Are They The Same Thing? via @sejournal, @SusanEDub
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising. The post Remarketing Vs. Retargeting: Are They The Same Thing? appeared first on Search Engine Journal.
Microsoft Announces pubCenter For Website Monetization via @sejournal, @brookeosmundson
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution. The post Microsoft Announces pubCenter For Website Monetization appeared first on Search Engine Journal.
Live Blog: Google Parent Alphabet Reports Q3 Earnings via @sejournal, @MattGSouthern
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.
YouTube Announces New AI Tools to Help Advertisers Reach Audiences via @sejournal, @MattGSouthern
YouTube unveils AI ad products to help brands reach and engage relevant audiences. The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.
Google To Disable Third-Party Cookies For 1% Of Chrome Users via @sejournal, @MattGSouthern
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal. The post Google To Disable Third-Party Cookies For 1% Of Chrome Users appeared first on Search Engine Journal.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.
How To Optimize App Install Campaigns via @sejournal, @brookeosmundson
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns. The post How To Optimize App Install Campaigns appeared first on Search Engine Journal.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.
How To Keep Your Paid Search Campaigns Safe With These Best Practices via @sejournal, @brandverity
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search Campaigns Safe With These Best Practices appeared first on Search Engine Journal.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions via @sejournal, @kristileilani
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal.