In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands. After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands use TikTok ads to reach them. In this article, we’ll cover everything you need to know about TikTok’s advertising platform […]

Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics.  As someone who’s gotten sucked into the app, blogged multiple times about it, hearted hundreds of posts, and even made a few videos of my own, I’m fairly certain that this platform will stick around for quite some time.  But, luckily, with mounting data and statistics about TikTok, you don’t just have to take […]

Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started? Here’s a a handful of steps — with photos — to walk you through setting up your profile, filming your first video, adding special effects, and using challenges or duets to engage with other users. Setting Up Your Account 1. […]

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag […]

It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far exceeding any other social platform today. In this post, we’ll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. We’ll also cover eleven brands that have gone viral on TikTok. […]

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and […]

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices for using them, and uncover what types of hashtags are most […]

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. Social Media Tasks Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must […]

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, […]

Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, […]