January 2022 / 167 posts found
Which Social Media Metrics Are Marketers Tracking? [New Research]
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics that are essential to track, so you don’t miss out on important numbers that can help you later. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Social Media Metrics are […]
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data
Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people in the United States […]
Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results
Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters. Increasing marketing impact: […]
Happy Holidays & 2022 Wishes from the Team at TopRank Marketing
Positivity may not be what first comes to mind when B2B marketers the world over describe 2022, yet during this holiday season it’s the positive energy, outlook, and attitudes from our team, clients, associates, family and friends that spring forth. Overcoming the world’s continuing shared challenges with positivity has brought us closer together in new ways, even as most of us collaborate in creative remote and hybrid ways, and as we enter the holiday season all of us at TopRank Marketing bring you special wishes for health and happiness. We wish you and your family a joy-filled holiday season filled […]
Going From Me to We: Collaborating on the Writing of a Novel
Most writers are lone wolves. Our words are our babies, and we don’t like them messed with. Over the years, some of my novels have made the rounds in Hollywood, with a few of them going into pre-production. The worst thing about those experiences was getting feedback from individuals who apparently read my book with cursory interest, and whose comments about possible changes in the book’s adaptation seemed to come out of left field. Hollywood is a collaborative process. When the right people come together, it can lend itself to wonderful magic, but in my own experience it felt as […]
Writing Mistakes Writers Make: Dismissing Other Genres
Everyone makes mistakes—even writers—but that’s OK because each mistake is a great learning opportunity. The Writer’s Digest team has witnessed many mistakes over the years, so we started this series to help identify them early in the process. Note: The mistakes in this series aren’t focused on grammar rules, though we offer help in that area as well. (Grammar rules for writers.) Rather, we’re looking at bigger picture mistakes and mishaps, including the error of using too much exposition, neglecting research, or researching too much. This week’s writing mistake writers make is dismissing other genres. Writing Mistakes Writers Make: Dismissing […]
What YouTube Video To Make Next via @sejournal, @MattGSouthern
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The post What YouTube Video To Make Next appeared first on Search Engine Journal.
Google Unveils .Day Domains via @sejournal, @martinibuster
New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February The post Google Unveils .Day Domains appeared first on Search Engine Journal.
10 Best Online Payment Methods for Businesses
Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up. Small businesses, startups, and even massive corporations can all benefit by offering online payments to consumers, but how can you securely accept different forms of payments? For global businesses, what if you need to accept multiple currencies? The solution is to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income. For […]
A Comprehensive Guide to Organizational Development
Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth. Now imagine it is 2015. The small team has done well for itself; however, its online presence is suffering. Underestimating the shift to online shopping, the company cannot handle the influx of questions, feedback, and requests to create an eCommerce platform. Once they’ve identified this problem, how do they implement […]