February 2022 / 394 posts found
7 Steps to Create a Complete Marketing Strategy in 2022
The truth is, keeping up with marketing trends could be a full-time job. In 2022 alone, we’ve seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past might not fly today. To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve. To help ease some of that uncertainty, we’ve created this guide to show you step-by-step […]
How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts, but more on that below). I was thinking about the product and its competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, […]
Best Metaverse Marketing Agencies in 2022
Best Metaverse marketing agencies help you build your presence in virtual spaces. There are creative and productive projects in this new realm to give life. According to a research, By 2024, the market size will reach $800 billion. Meta (Facebook) Reality Labs segment has invested in Metaverse $10 billion. The term Metaverse implies the latest … The post Best Metaverse Marketing Agencies in 2022 appeared first on Digital Agency Network.
B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey
Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent in January compared to the same month in 2021, with digital categories continuing to see the best performance, driving ad market expansion that has now grown 11 consecutive months, according to newly-released report data. MediaPost Brands Turn Up the Dial on Podcasting Podcast advertising spending climbed by 60 percent in 2021, with accompanying growth rate forecasts seeing $2.2 billion in spending by 2023, both figures representing a healthy rebound from 2020 pandemic-driven deceleration, according to recently-released Association of […]
The Rewards of Writing Epic Fantasy Fiction (After Writing in Another Genre)
My first historical novel, The Magician’s Lie, was published in 2015. When interviewers asked how I started writing historical fiction, I told the truth: It was an accident. I hadn’t meant to become a historical novelist, not exactly. (How to Write Time Travel Historical Fiction.) I’d been writing contemporary fiction until I got a book idea I couldn’t shake: Why is it considered unremarkable for male stage magicians to cut women in half, and what would happen if a female stage magician cut a man in half instead? As I developed the idea, it became clear it should be set […]
20 Proven Ways To Reduce Your Bounce Rate via @sejournal, @natalieannhoben
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate appeared first on Search Engine Journal.
YouTube Adding More Analytics Data About Views & Revenue via @sejournal, @MattGSouthern
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data About Views & Revenue appeared first on Search Engine Journal.
How to Do Market Research: A Guide and Template
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today’s consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: […]
29 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find out how to make your resume in word, then download one of these amazing resume templates […]
Rio Youers: On California Calling
Rio Youers is the critically acclaimed author of Lola on Fire, Westlake Soul, and Halcyon. His 2017 thriller, The Forgotten Girl, was a finalist for the Arthur Ellis Award for Best Crime Novel. He is the writer of Sleeping Beauties, a comic book series based on the bestselling novel by Stephen King and Owen King. Rio lives in Ontario, Canada, with his wife and their two children. Find him on Twitter and Instagram. Rio Youers In this post, Rio discusses discusses exploring new settings for his new thriller, No Second Chances, the support he feels from his publishing team, and more! […]