June 2022 / 371 posts found
How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.
Link Relevance vs. Content Relevance in Link Building
Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance. Even having access to things like the Google Natural Language Processing API and seeing categories such as this doesn’t mean that we know how Google measures relevance themselves, because there will be so much more under the hood that isn’t visible to the public. Even if we did know exactly how Google measures relevance, the extent to which they […]
5 Social Media Tips Every Small Business Needs [+ Free Tools]
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and […]
The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]
More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world […]
A Global Guide to the Most Important NFT Events of 2022
Couldn’t make it to NFT.NYC? Looking for an NFT event outside the U.S instead? Lucky for you, NFTs have grown into a truly global phenomenon. In fact, according to a recent analysis, the countries most interested in NFTs include Singapore, Canada, and Iceland — in addition to the United States. Considering this, we’ve curated a list of the most notable NFT (and NFT-adjacent) events taking place across the globe in 2022. European Blockchain Convention When: June 26-28, 2022 Where: Barcelona, Spain A confluence of industry leaders in blockchain, crypto, DeFi, and NFTs are coming together for a series of talks […]
Upcoming Drops: June 27 – July 3
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing
The internet has come a long way since it first went mainstream in the 1990s. We’ve gone from the early days of the world wide web (Web 1.0) where users could only consume content to today’s more interactive and user-centric Web 2.0. And now, we’re on the cusp of a new era of the internet known as “Web3” — a decentralized web powered by blockchain technology. In Web1, marketing efforts were focused on building awareness and driving traffic to websites. With the advent of Web2 and social media, marketing became more about engagement and building relationships with customers. Web3 is […]
Solana’s Co-Founder Yakovenko Announced the First Web3-Focused Flagship Smartphone Saga
Solana co-founder and CEO, Ukrainian by origin, Anatoly Yakovenko has recently announced the launch of a web3 smartphone Saga in front of the NYC community. The gadget will be operated by Android and will be focused on web3 enthusiasts allowing advanced crypto-mobile experiences. “This is something that I fundamentally believe the industry needs to do. We didn’t see a single crypto feature at the Apple developer conference 13 years after Bitcoin was alive. So I think it’s time for crypto to go mobile,” Anatoly Yakovenko said. The Saga smartphone will be focused on implementing crypto asset products and services, so […]
Mars Inc. is Preparing to Send Its Iconic M&M Brand to the Web3 Journey
Currently, in times of overwhelming web3 craze, you can hardly name at least one industry that has no attempts towards crypto assets, NFTs, and the metaverse. Thus, it’s no surprise why the global chocolate company Mars Inc. has announced filing web3 trademarks for its flagship brand M&M. The news dating back to June 24th comes from licensed trademark attorney Mike Kondoudis. The renowned official announced in a tweet on M&M’s entering the web3 with “NFTs and digital tokens, virtual candies, snacks, and services.“ The application was filed to USPTO a bit earlier, on June 20th, and also covers software for […]
Cristiano Ronaldo and Binance Signed a Multi-Year NFT-Focused Partnership
The legendary Portuguese footballer, brand face, and successful entrepreneur Cristiano Ronaldo has recently signed the iconic partnership with the trendsetting blockchain ecosystem Binance. According to the crypto exchange, this is a long-living partnership concerning NFTs. Through this collaboration, Binance aims to provide millions of Ronaldo’s fans with a seamless entrance into the web3, rewarding and empowering them to use cryptos and NFTs. As part of the agreement, Cristiano Ronaldo and Binance will develop and launch a series of non-fungible collections via the Binance NFT platform. The first NFT series is planned for launch later this year and will feature designs […]