Creative Data Networks

Homepage Design & Linking Strategy For Publishers [SEO Case Study] via @sejournal, @dansmull

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Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal.

Advertising Around The Super Bowl: Q&A With A Marketing Strategist via @sejournal, @gregjarboe

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With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The Super Bowl: Q&A With A Marketing Strategist appeared first on Search Engine Journal.

How to Make an Instagram Business Account

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Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using Instagram to reach new audiences, increase brand awareness, and ultimately grow sales, then you could be missing out. In this post, we’ll review how to make an Instagram business account, and the benefits of having one. Plus, how to switch back-and-forth between a business and […]

What Are Employability Skills?

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Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have.   As foundational skills, […]

2022 February Flash Fiction Challenge: Day 9

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I’ve always thought regifting to be an interesting subject; sometimes, something that meant little to you can be very meaningful to someone else. Sometimes, you accidentally give someone something that they’d given you, and it can cause hurt feelings. And if you have hoarders in your life like I do, sometimes the gifts that come your way can be truly wacky. For today’s prompt, let’s write about something being regifted. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into […]

A Guide To Automatic Accessibility Solutions For Search Marketers via @sejournal, @kim_cre8pc

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Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits). The post A Guide To Automatic Accessibility Solutions For Search Marketers appeared first on Search Engine Journal.

Bing’s New PubHub Offers Millions Of New Site Visitors via @sejournal, @martinibuster

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Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes The post Bing’s New PubHub Offers Millions Of New Site Visitors appeared first on Search Engine Journal.

Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics

What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters. Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take […]

Kiare Ladner: On Anticipating False Summits

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Kiare Ladner’s short stories have been published in anthologies, broadcast on the radio and shortlisted in competitions, including the BBC National Short Story Award. Nightshift is her first novel, written while studying for a PhD. Prior to that she did a Prose Writing MA at the University of East Anglia. She teaches at various institutions in London and also mentors other writers. You can find her at kiareladner.com and on Instagram. Kiare Ladner Photo by Marcos Campos In this post, Kiare discusses the release of her debut literary novel, Nightshift, in the midst of the pandemic, its revival with a U.S. […]

Research and Storytelling for Successful Historical Fiction

“It must be easy writing historical fiction. You already know what’s happened.” That comment always makes me laugh. When you write historical fiction, you wonder what really happened. According to historian Patrick Collinson, “It is possible for competent historians to come to radically different conclusions on the basis of the same evidence. Because, of course, 99 percent of the evidence, above all, unrecorded speech, is not available to us.” That 99 percent leaves a lot of gray areas. Happily, those gray areas are where historical novelists get to play. That’s where our imagination fills in what might’ve happened behind and […]
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