People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10 percent from 2015 rates, according to newly-released Nielsen trust survey data of interest to digital marketers. The Drum Reddit files to take the company public Following a 200 percent year-over-year increase in ad revenue during the second quarter of 2021, Reddit has filed to move ahead with an initial […]

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released survey data. MarketingCharts B2B sellers deal with challenges of online customer experience Half of B2B sellers see budget and supply chain improvements as the largest challenges they’re likely to face in 2022, with 47 percent noting that data management will be among their top issues […]

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost Oracle to Buy Cerner in $28B Health Care Play Oracle has announced that it will acquire medical records firm Cerner for some $28.3 billion, a move that will bring a vast expansion to Oracle’s health care segment and bolster the reach […]

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers [HubSpot Survey] 51 percent of global […]

LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform’s creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, […]

B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost More executives are turning to social media during the pandemic. [Report] Some 56 percent of business executives have said that they are increasing their usage of social media due to the pandemic, with 68.4 percent expressing positive reactions to colleagues or leaders sharing industry […]