January 2022 / 167 posts found
What is the LinkedIn Pixel — and How Does it Work?
Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While it’s true that the primary purpose of LinkedIn is streamlining employment and recruitment efforts, the platform also supports more social connections and in turn, opens the door for targeted campaigns that speak to the needs of its specific user base. The challenge? Measuring the impact […]
6 Things Every Writer Should Know About Sylvia Beach and Shakespeare and Company
You know, it’s funny that it took me so long to write The Paris Bookseller—I’ve been carrying Sylvia’s story around inside me since I was 20 years old, which is when I read her memoir, a slim volume called Shakespeare and Company. I found an old paperback of it in a used book bin outside one of the many bookstores in my college town, and since I was an English major obsessed with the 1920s, I read it right away. (Kerri Maher: On Playing the Long Game) I was charmed by Sylvia’s recollections of her bookstore and lending library and […]
WD Presents: Our New Podcast, 6 New WDU Courses, and More!
There’s always so much happening in the Writer’s Digest universe that even staff members have trouble keeping up. As a result, we decided to start collecting what’s on the horizon to make it easier for everyone to know what’s happening and when. This week, we’re excited to announce our brand-new podcast, 6 WDU courses starting this week, and more! **** Introducing Writer’s Digest Presents—The Podcast! We’re excited to share the inaugural episode of Writer’s Digest Presents, a monthly podcast featuring conversations with writing and publishing experts! In our inaugural episode, the editors of WD discuss Beginnings, featuring a roundtable discussion […]
Are Manual Actions A Google Ranking Factor? via @sejournal, @MattGSouthern
It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. The post Are Manual Actions A Google Ranking Factor? appeared first on Search Engine Journal.
Link Graphs And Google Rankings via @sejournal, @martinibuster
Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there to sell or deliver those products, or provide customer service to them after they’ve purchased. While your customers may be your most important stakeholders, in a business or organization, your employees are your biggest asset. Their performance, mindset, attitude, and loyalty can make or break […]
What Is An Email CTR? How to Calculate and Improve It
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. At the very least, emails will keep you front and center in your audience’s mind. Since email is one of the more personal touchpoints you can use to build rapport with your customers, you have a greater opportunity to make your emails meaningful and successful. Email marketing has sustained its popularity due to its ease, low expense, and effectiveness. According to Litmus, four out of five marketers would rather give up social media than email marketing. But how […]
Plot Twist Story Prompts: The Ultimatum
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, Going Rogue, here. Plot Twist Story Prompts: The Ultimatum For today’s prompt, have a character give or face an ultimatum. The nice thing about an ultimatum is that it automatically creates tension for multiple characters (and the entire story as a result). […]
Karen Hamilton: On Cause and Effect
Karen Hamilton spent her childhood in Angola, Zimbabwe, Belgium, and Italy, and worked as a flight attendant for many years. Karen is a graduate of the Faber Academy and, having now put down roots in Hampshire to raise her young family with her husband, she satisfies her wanderlust by exploring the world through her writing. She is also the author of international bestseller The Perfect Girlfriend and The Last Wife. Karen Hamilton In this post, Karen discusses the “then and now” format of her new domestic thriller, The Ex-Husband, what she hopes readers get out of the experience, and more! […]
Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.